Crafting a New Identity
The new identity builds on an elegant yet sturdy logotype with a prominent ‘+’ that helps transition the firm from SMG Architects (the previous name) to SM+P Architects while also ushering in the new partner, Charles Patterson. Additionally, we created a full slate of collateral, including a sleek set of business cards, letterhead, envelopes, and more.
Historic. Technical. Modern.
The essence of SM+P’s work also inspired our design and development of its new site. We featured beautiful photography to showcase the best projects from its long history. We utilized development techniques that added special thoughtful details throughout. And we did it all in a way that feels fresh and modern, including making the site responsive to all devices.