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2 months ago

Chris

Year in Review

2016 has been nothing if not interesting.

At Drexler, we’ve spent the year working to build thoughtful, interesting experiences for a wide range of great clients. Here are a few we’ve brought to life in 2016.

Visit Website
Mt. Cuba Center

Featured on: Awwwards Site of the DaySite Inspire, and Typewolf.

Visit Website
Mozell Films
Featured on: Awwwards and Site Inspire.

myaMcKinney York
Featured on:Awwwards and Site Inspire.

The Dabney
The Dabney
Featured on: Site Inspire

Visit Website
Take What You Can Carry
Featured on: Site Inspire and Hover States.

Visit Website
Globe at MICA
Featured on: Site Inspire.

Visit Website
Trivalent
Featured on: Site Inspire.

Visit Website
Snake Oil

Visit Website
Five and Dime

Visit WebsiteCalifornia Tortilla Super Food

Visit Webiste
Enterprise Annual Report

Visit Website
Tark’s

Visit Website
Cal Tort Franchising

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In addition to these sites, we’ve written, designed, and coded approximately 1,500 (no joke) emails for some of the biggest retail and ecommerce brands out there. Since we can’t post all of those here, you’ll have to email us to see them for yourself.


Finally, and maybe most importantly, we’ve had a number of really talented people join our ranks in 2016.

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Rene Arvizu, Paige Peterson, Colleen Wynn, Kelly Webber, Joar Heiberg, Aaron Cary


We’ve got a lot of great stuff on tap for 2017 (including a new site for ourselves). See you on the other side.Bye 2016

8 months ago

Drexler

Join our team.

We are looking for exceptional designers and developers to join our team.

Designer (Entry-Level)
Designer (Experienced)
Developer

How to Apply

Designer (Entry-level)

If you are a designer and have incredible drive, read on.

As a Designer at Drexler, you will immediately impact our biggest clients with design for emails, social media campaigns, and microsites. You will need to understand marketing strategies, develop creative, and perform production work. Since our projects are formed around digital delivery, the ability to code or understand code is a huge plus.

We’re looking for someone with limited experience (at least 1-2 solid internships) and a strong desire to learn. Please share any and all relevant professional work. The more you’ve done, the better fit you’ll be. Tell us about your experience in managing projects, talking to clients, writing copy, and anything else that impacts a project. Is college required? No. If you’re good, you’re good.

You should have a strong process and be able to articulate that process. It’s okay if it’s not exactly how we approach things, understanding how you think is important to us.

We expect you to take care of the studio, form relationships with team members, take charge if something needs to happen, and feel like you’re a part of something instead of just working a 9-5.
Specific Roles + Responsibility

  • Email Marketing Design
  • Production Design
  • Campaign Design (Both Digital & Print)
  • Working from Style Guides/Design Systems
  • Research & Strategy
  • Collaboration with Team
  • Presentations

Skills + Experience

  • Knowledge of design and development tools (Adobe products, layout and development tools).
  • Love and respect for strong typography.
  • Strong sense of composition and love for digital design.
  • Understanding of basic HTML and CSS.
  • Understanding of table-based email layouts.
  • Familiarity with ecommerce and retail clients are a plus.
  • Ability to write documentation for design.
  • Ability to see a project through from start to finish.
  • Strong time management capabilities.
  • Willingness to be a self-starter and work independently when necessary with the ability to collaborate and support the team when possible.
  • Familiarity with digital marketing (email design/strategy/development, digital display ads, social media campaigns, etc.).
  • Have a solid handle on animation. After Effects skills are a huge plus.

Designer (Experienced)

As a designer at Drexler, you have the opportunity to impact a project through every step of the process. We expect designers to be able to understand project goals, research and develop strategy, develop creative direction, and execute. Since most of our projects are formed around digital strategy, the ability to code or thoroughly understand code is very important.

Having work experience is key. Please share any and all relevant professional work. The more you’ve done, the better fit you’ll be with us. Tell us about your experience in managing projects, talking to clients, writing copy, and anything else that impacts a project. Is college required? No. If you’re good, you’re good.

You should have a strong process and be able to articulate it. It’s okay if it’s not exactly how we approach things, understanding how you think is important to us.

We expect you to take care of the studio, form relationships with team members, take charge if something needs to happen, and feel like you’re a part of something instead of just working a 9-5.

Specific Roles + Responsibility

  • User Interface Design for Websites and Applications
  • Brand Identity Design
  • Print Design
  • Campaign Design (Both Digital & Print)
  • Style Guides/Design Systems
  • Concept Development
  • Research & Strategy
  • Project Documentation
  • Client Services/Management
  • Collaboration with Team
  • Presentations

Skills + Experience

  • Knowledge of design and development tools (Adobe products, prototyping tools, layout and development tools).
  • Love and respect for strong typography.
  • Strong sense of composition and love for digital design.
  • Understanding of front-end technologies (HTML, CSS, SCSS, JS)
  • Ability to write documentation for design
  • Ability to see a project through from start to finish.
  • Project Management
  • Experience with client presentations and management.
  • Willingness to be a self-starter and work independently when necessary with the ability to collaborate and support the team when possible.
  • Familiarity with digital marketing (email design/strategy/development, digital display ads, social media campaigns, etc.)
  • Familiarity with animation. After Effects skills are a huge plus.
    Photography skills are also a plus.

Front-end Developer

As a developer at Drexler, you have the opportunity to impact a project through every step of the process. We expect developers to be able to understand project goals, research and develop strategy, develop technical recommendations, and execute.

Having work experience is key. Please share any and all relevant professional work. The more you’ve done, the better fit you’ll be with us. Tell us about your experience in managing projects, talking to clients, writing copy, and anything else that impacts a project. Is college required? No. If you’re good, you’re good.

You should have a strong process and be able to articulate it. It’s okay if it’s not exactly how we approach things, understanding how you think is important to us.

We expect you to take care of the studio, form relationships with team members, take charge if something needs to happen, and feel like you’re a part of something instead of just working a 9-5.

Specific Roles + Responsibility

  • Web & Application Development
  • Concept Development
  • Research & Strategy
  • Project Documentation
  • Client Services/Management
  • Collaboration with Team
  • Presentations

Skills + Experience

  • Knowledge of design and development tools (Adobe products, prototyping tools, layout and development tools).
  • Love and respect for strong typography.
  • Understanding of front-end technologies (HTML, CSS, SCSS, JS)
  • Familiarity with JS Frameworks (Ember, React, etc.)
  • Familiarity with PHP and Ruby
  • Ability to write documentation for projects and produce clean and well-documented code.
  • Ability to see a project through from start to finish.
  • Project Management
  • Experience with client presentations and management.
  • Willingness to be a self-starter and work independently when necessary with the ability to collaborate and support the team when possible.
  • Familiarity with digital marketing (email design/strategy/development, digital display ads, social media campaigns, etc.)
  • Have a solid handle on animation. After Effects skills are a huge plus.
    Photography skills are also a plus.

How To Apply

  • Don’t just send us a “find and replace” cover letter. Write us a brief, but smart email about why you want to work here.
  • Send us URLs. We’re a digital studio, we want to see a digital presentation. No attachments please.
  • Tell us about yourself, and not just about your work self, but who are you, where you come from, and what else you like to do.
  • Tell us about your work history and experience. A resume/CV format will work. Something creative will be appreciated.
  • When interviewing, bring work and a way to show us work. Please don’t assume that we have memorized your portfolio.
  • Follow the directions above to be considered for an interview.

Ready to apply? Submit to mike at drxlr.com

Benefits

Health Insurance
We offer a range of health coverage plans each year. Any employee with 60 days of service is eligible to receive benefits. Each employee also receives an insurance contribution from Drexler. Supplemental insurance is also available from Aflac.

Plans for 2015-2016: Health, Vision, and Dental Coverage provided by Carefirst.

Retirement

We offer Simple IRAs with matching contributions.

Vacation & Sick Time

Year 1 — 10 Vacation Days
Year 2 — 15 Vacation Days
Year 3 & Beyond — 20 Vacation Days

Be Fit

We offer 4 paid exercise classes (Yoga, Zumba, Kettlebells, and more.) per month at Atlas Fitness Center.

We offer flexible Doctor/Sick Time

Relaxed Dress

Look good, but be comfortable. Find the balance between what would be acceptable dress if a client comes in and what puts you in the best position to produce great work. T-shirts are cool. T-shirts with holes, not so much.

Have Fun

Like baseball? Great. We watch almost all of the daytime O’s games in the office. Wanna play whiffle ball in the backyard? That can be arranged. Feel the urge to organize a team lunch? Then do it. Need a cold one? The beer fridge is well stocked with an array of drinks.

Straightforwardness

At Drexler, you won’t find us using the latest buzzwords, giving ourselves fancy job titles, or applying artisanal mustache grooming products. Instead, you’ll find a group of smart people speaking plainly, treating each other as equals, and enjoying cheap great beer. When it comes down to it, our collars are a bit more blue than white.

Have Fire

Our roster contains 10 very passionate and focused individuals. They have the “fire” inside to do what’s necessary to produce great work. You need to have that to join our team. If you are willing to speak up, put in extra time (if needed), self-start, collaborate, learn, and take risks, then you may be the right person for our team.

About Drexler

Headquartered in Baltimore, MD, Drexler is a digitally-minded creative agency. As a small and nimble team, we create websites, applications, campaigns, and branding for a range of of clients from new restaurants to national retailers and global agencies. We are a small strategic agency with a creative vision. We are relaxed, but professional. We work hard, have fun and, most importantly, we’re well-rounded.

Okay, Now I’m ready to apply. Submit to mike at drxlr.com

In March 2015, we launched the new site for Baseball Factory. Here’s a quick look into our process and a few of our favorite parts of the site.

Devising Our Game Plan

We began by diving head-first into site analytics, customer surveys, and stakeholder interviews. Then we distilled this learning into three key goals:

  1. Create clear user paths that help people get excited, get informed, and take action,
  2. Use videos, images, and copy to tell compelling stories that help players visualize themselves on the field,
  3. Design with mobile in mind so the experience is perfect on every device.

These ideas drove our design and development decisions throughout the process. At every point, we were able to assess whether a new feature helped us get closer to these goals.

From the Field to the Screen

From the first sketch, we set out to create an immersive experience with two main functions: Give an exciting introduction to Baseball Factory, and provide players with a glimpse of what their futures could hold. While photos and videos are a driving force, the site is anchored by subtle design cues like diamonds and real-world textures taken straight from the field.

When navigating through the old site, users often ran into dead ends and were left unsure of what their next action should be. We took care to ensure every page had a clear next step and helped users make good decisions. We also created reusable modules based on our site grid that could be easily utilized by the Baseball Factory team.

How It’s Built

In our early research, we saw that mobile would soon become the primary traffic source. With this in mind, the site was built to be fully responsive using the same codebase, thus making it smarter and more efficient.

The site is managed by a highly-customized WordPress installation. One of our main development goals from the beginning was to allow the marketing team at Baseball Factory to easily add content, including news, special events, videos, and more. We also loaded a series of modules and templates into WordPress so the team could publish new content while sticking to the design guidelines we created.

In addition to the content managed in WordPress, we were challenged with integrating events, shopping, registration, and special event content from Baseball Factory’s proprietary ASP.net platform. With a bit of PHP wizardry, all of this content is seamlessly integrated within the site and easily editable by the in-house team.

A Few of our Favorite Features

Registration

Registering for the Tryout Tour is the most important event on the site. The easy part was redesigning the process from one long, laborious page to three simple steps. The real challenge came in connecting the front-end forms to the proprietary ASP.net platform that Baseball Factory uses to handle registration. With a unique cross-platform build, we were able to improve the user experience while capturing all of the necessary data. Since the site launched, this registration process redesign has had a significant impact on conversion rate.baseball-factory-registration

Tour Experience

The National Tryout Tour is the starting point for everyone. It’s where each player gets evaluated and placed on the appropriate path to improve his game. Needless to say, it’s pretty important. With the old site, there wasn’t a way to understand what happens at the Tour. And although it’s a fun day, some players were nervous about signing up before knowing exactly what they were getting into. With our Tour Experience, players can now walk through a visual itinerary of the day. They get quick insights into the process of meeting the team, running sprints, playing the field, and more. With this knowledge, players are now prepared to perform at their highest level and make the most of their tour experiences.factory-day-on-tour

Player Page

For high school athletes, player pages are their greatest assets in getting recruited. With the Baseball Factory platform, college coaches from around the country can view players’ evaluations, watch their videos, and get in touch with them directly. We redesigned these pages to include players’ key stats, videos, and scouting reports in a clean, scannable, shareable format.Factory Sample Player Page

Top 100

Every year, Baseball Factory scouts go through a rigorous process to evaluate and rank the 100 best high school players in the country. In our research, we noticed that this was consistently one of the most popular pages on the site. To take advantage of the interest that already existed, we redesigned this page to allow visitors to quickly scan or spend time getting to know each player. With this design upgrade, Top 100 has become an even more important tool for players, coaches, and fans.Screen Recording 2015-09-29 at 11.02 AM

 

1 yr ago

Drexler

Scaling The North Face

Early this year, we were invited to help pitch a truly iconic American brand – The North Face. We knew it would require a huge effort with an aggressive timeline and pit our work against the biggest digital agencies in the world. So of course, we said yes.

The goal of the pitch boiled down to designing a UI that was fresh, exciting, and captured the adventurous spirit of the brand. The design we created is both timeless and technical to position The North Face as a leader in product, lifestyle, design, and technology.

Storefront

In our view, the best way to communicate the brand’s personality was to use their incredible photography to immerse users in the stories behind the products and the athletes that rely on them. With a library of adventure photography at our disposal, we chose to highlight the moments when The North Face products are at their best. A shoe mid run. A jacket keeping a climber warm and dry. A backpack filled with everything an explorer could need.

Our storefront was focused on getting users into the brand stories, innovations, and activity categories most interesting to them.

Product Detail Page

The product detail page (PDP) was one of the biggest challenges. Our goal was to forget everything we knew about PDP pages and create something completely new. To do this, we killed the typical silhouetted studio model shot and showed the products as they’re meant to be used – in the wild. Not only did this better showcase the product, but it gave much more emotion to the page. In this instance, the intensity felt in the athlete’s eyes was undeniable and deserved to be the star of the page.

We also stripped down the product UI and details to rid it of any clutter. The fixed bar at the top of the page forced us to boil down the options to just the essentials. By keeping this fixed, it also kept the call-to-action visible and made purchasing simple. Instead of clicking through thumbnail images, users could simply explore the page to see alternate views, watch videos, and learn more about the product. Finally, we incorporated reviews through a timed social presentation as a fresh way to describe the product. The final page includes all the content you’d expect to see, but in a remixed way.

The North Face Experience

With world-renowned action and extreme photographers shooting for The North Face, we decided to pitch a section of the site where users could fully explore these photo sets. But this is more than just a fancy image gallery. Even though the story is the focus, every photo was shoppable through our “Shop this Scene” feature.

Product Driven Adventure

One of the major themes was that The North Face products can only be fully understood when seen in their natural habitats. For this campaign idea, we created an experience around product innovation. A compass interface was used to parallel the brand campaign and product promise – Never One Place, Always One Jacket. We were able to insert users into incredible geographic settings and show how this one jacket can stand up to different temperatures, terrains, and elements.

Putting it All Together

Process is an interesting thing. On one hand, it’s often helpful to have a set structure for working. On the other hand, that can sometimes be limiting. The more large projects we work on, the more we realize that while certain pieces of our process remain the same, workflows can and should evolve and be altered to fit each project. As our work becomes increasingly dynamic, we find ourselves thinking in motion rather than static wireframes and design. And we’re finding that by exploring proofs-of-concept, HTML mockups, animations, and thorough documentation, we get to a more exciting destination, faster.

For this project, we created motion pieces so The North Face team could experience the site as it was intended. Instead of having to hear our intentions explained, they could see it for themselves.

So, how did it turn out? Like the ’92 Blazers, we made it all the way to the final two. As exciting as it would have been to take home the trophy, we see this as a hugely beneficial process that pushed us to explore new ideas and give a lot of enormous digital shops a run.

On to the next one.

Pitch for The North Face main e-commerce site

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*All Photography is property of The North Face except for “Climbing & Hiking” FPO photo which was shot by a great photographer named Tony Czech (http://www.tonyczech.com/). All images are used solely for the purpose of discussion, comment or visual aid. All images are not intended for any commercial use or distribution.

1 yr ago

Drexler

Just The Facts

These days, people want a clear view of what makes up their favorite meals. It’s not enough to know a burrito tastes delicious, they also want to be able to personalize it to include everything they want and nothing they don’t. And, of course, see how many calories it has while they’re at it. To coincide with the launch of an updated menu, we worked with our longtime friends at California Tortilla to create a fun, easy-to-use nutritional calculator.

Unwrapping the Calculator

We started by checking out a number of other calculators that, unfortunately, all missed the mark. They were either made in Flash, cumbersome to use, or required interacting with too many buttons or checkboxes to find any valuable information.

We based our calculator on a simple idea. Using it should be as fun and easy as ordering in your favorite California Tortilla location. By keeping it within one pageview, the user experience is quick and smooth. And by using clear, concise instructional messaging, we’re able to provide context throughout. In three simple steps, customers can choose their category (burritos, tacos, etc.), select their menu item, and add or remove ingredients, all while having a clear view of nutritional facts and allergens. They can also explore gluten and low calorie options.

Get it on the Go

In addition to the desktop calculator, we created an inline, mobile experience. Instead of the horizontal progression on desktop, we borrowed the gaming concept of a scoreboard view. By stacking nutrition elements and scaling down to take advantage of smaller screens sizes, there is always a clear, real-time view of the most important information, even when customizing the meal.


Behind the Numbers

We built the calculator from scratch using PHP and MySQL and incorporated it all into WordPress Custom Post Types and meta options. This allowed us to leverage all of the existing menu content for smoother and quicker development.

As easy as the calculator is for customers to use, it’s even easier for California Tortilla to manage. Completely integrated with WordPress, they can add items, change ingredients, and update nutritional information from their WordPress admin. And since all views utilize the same codebase, there’s no need to make the same update twice.




Hungry for more? Give it a spin and let us know what you think.

1 yr ago

Chris

Don’t Miss PMF VI!

This weekend over 100 artists, presses, and galleries will convene in Baltimore for Open Space’s Sixth Annual Publications and Multiples Fair. The fair is a celebration and survey of artist publications, prints, and objects produced in multiples, with related lectures and programs. It runs from noon to 6 PM on Saturday and Sunday. I’ve had the pleasure of helping to organize this event and I encourage all art and culture enthusiasts to check it out.

pmf-poster-horizontal-1

The fair was started by the original Open Space crew in our old location in Remington. The first year it featured 13 vendors in the gallery space and a slew of music performances throughout the weekend. Planned the same weekend as the Baltimore Museum of Art’s Contemporary Print fair (which features a selection of print artists whose work reaches blue-chip price points), Open Space’s first fair contrasted with the BMA’s fair and set the tone for the years ahead. OS’s unique vibe, combining a serious curatorial attitude with a righteous will to party, made for an enthusiastic and fun event. But most importantly, it gave the greater self-publishing community an opportunity to show that they, too, have chops. This year, the BMA has been very supportive of our efforts. They worked with Open Space to throw our fairs the same weekend and created “Print City” to help promote the fair’s satellite events all over the city.

bds-library-(c)-Karl-Connolly-Photography
(c) Karl Connolly Photography

Having grown more every year, we’re bringing this year’s fair to a new location – the Baltimore Design School – located behind the Copycat in Station North. The state-of-the-art facility is a public arts + design middle/high school inhabiting the revamped shell of the old Coat Factory. This weekend, the school’s cafeteria will be stuffed full of art zines, prints, comics, apparel, ceramics, and more. For those looking to grow their art collection, the event provides a great chance to do so. PMF takes pride in the quality of works on display and extremely reasonable prices.

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The school’s amphitheater and library will also become stages for programming throughout the weekend, including a talk with the legendary punk publisher V. Vale, and a performance by the dance duo, Fluct.

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It’s been great to be a part of Open Space over the years and help the fair grow into what it is today. The event has come to be a rallying moment for the city’s lively DIY art community, and through it, I’ve met so many amazing people. Hope to see you there!

For more information visit openspacebaltimore.com/pmf.

2 yrs ago

Dustin Pfeifer

A Space We’re Thankful For

You’ve probably heard the expression, “the days are long, but the years are short.” I can appreciate that sentiment, but I would argue that the days are short too. Since we started Drexler, the hours, days, and years have flown by. It doesn’t seem like it has been that long, but two years ago, after quickly outgrowing our sub-leasing situation in Mount Vernon, Mike and I decided to buy this place.

drxlr-01

It didn’t look like much, but we both grew up in the Hamilton/Lauraville area and wanted to set up shop in our old stomping grounds. We didn’t do this because we had lofty dreams about re-energizing a neighborhood or breathing new life into a once thriving business district. We did it because we are from here and we think it is a weirdly cool section of town. Also, being closer to Maggie’s Farm, Clementine, Hamilton Tavern and Koco’s doesn’t hurt.

If you know us, then you are probably aware of the fact that we are a pretty passionate group. Once we decide to do something, we like to get moving. We quickly joined forces with our friend and architect Jason Neal, and he came up with a few renderings of how the space could look. We tweaked a few things, got the permits we needed and started tearing the place apart.

drxlr-02

We thought it would be cool to be the general contractors for the job, so we became the general contractors. I’ll spare you the details, but some things worked out perfectly and some things didn’t. The renovation took a bit longer than we would have liked and we spent more money than we thought we would, but we learned a ton and ended up with a pretty remarkable space. The following are a few of my favorite things.

Staircase

This staircase was designed to be the focal point of the office. We probably wouldn’t ever do something like this again, but I am glad we pushed through the process. After suspending the chase from the roof joists and reinforcing the treads with some steel bracketing, we ended up with one of the best staircases you’ll ever see.

drxlr-03

Built-in

The previous owner (Roses and Buds) left a few things behind, one of them being an incredible 1940s refrigerator that we really wanted to keep. Not only did we get it up and running again, but we created an entire built-in to surround it. When fully stocked with beer, this area of the office is pretty undeniable. In addition to the fridge, we designed a custom concrete sink.

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drxlr-05

Facade

Not sure where to begin here. I love the color of the building in combination with the steel awning and internally lit sign. We closed up the second entrance to the building and turned the second set of steps into a cypress clad planter. We rebuilt the balcony and finished things off with some brand new oversized picture windows.

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There are plenty of other things I love about working here and maybe I’ll expand on them later. For now I’ll leave you with a few additional photos.

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Thanks

Obviously a job like this couldn’t happen without the hard work of many people. A few folks went above and beyond what we expected and deserve a special shout out. Thank you Jason Neal for your dedication to see this thing through, Majer Metal for the beautiful furniture and steel work, Jerry Pfeifer for getting rid of the riffraff and the attention to details, Brian McGonnell for basically rebuilding this thing while dealing with us, McNeive’s Plastering for the trim and drywall work in addition to re-plastering the walls, EarlyBird Enterprise, and Zachary Hosford for representing us during the purchasing of the building.

2 yrs ago

Chris

Fresh Faces

In recent months, we’ve been fortunate enough to continue growing and have had several talented people join our ranks. While you may not know it, chances are, you’ve already seen their work. So now it’s time we do the polite thing and formally introduce you to these fine folks.

Jasmine Sarp

One of our two current MICA grads, Jasmine came to Drexler after working as a cake artist at Baltimore’s most famous cake shop and a designer at the local alt weekly. With an eclectic background and set of interests, Jasmine is a skilled illustrator, strong designer, and master responsive email coder. Beyond designing, Jasmine is heavily involved in  Baltimore’s art scene. She’s a co-director of the collectively run gallery Open Space Baltimore, co-editor of the arts journal ACRES, and helped organize Fields Fest this summer.

Caleb Moore

Caleb joined Drexler after working in-house for a few big-name companies. In addition to handling a ton of coding on a daily basis for our retail clients, Caleb has jumped into a number of identity and web design projects. As an all-around creative guy, Caleb plays in a bunch of bands, juggles, and even makes creepy Halloween masks.

Zach Inscho

Our youngest employee, Zach clocks in at just 6.5-years-old (okay, not really, but he was born on Leap Day). After a stint with a big development firm working on slow moving projects for large clients, Zach decided he wanted to work with a smaller, more focused team that was doing more interesting work. Lucky for us, he chose Drexler. In addition to his development work, Zach moonlights in several bands – one of which just played at CMJ – and has even managed to retain some of his hearing (but not much).

Daniel Givens

With a keen eye for design and some serious front-end development chops, Daniel has quickly made himself a key part of our team. After working at a number of agencies and giving the freelance life a go, Daniel joined us this summer to, in part, lead development for a great new client we’ll be unveiling very soon. Like most of the people here, Daniel’s a pretty easy going guy. Just don’t call him Billy.

With Thanksgiving just around the corner, it seems an appropriate time to express our gratefulness for these and all the other awesome people that make up our team. Here’s to a great 2015.

2 yrs ago

Chris

First Friday Open House

We’ve been in our “new” office for roughly a year now, which means an open house is long overdue. And what better time for our first open house than Lauraville First Friday?

Join us October 3 from 6–9 pm to tour our office, drink free wine and beer (while they last), and try out our interactive photo booth. Created just for First Friday, our photo booth will capture what we all love about Lauraville and share it with the world via firstfriday.drxlr.com.

We look forward to hanging out with you then!

And if you can’t make it, don’t worry. We’re going to be doing something every First Friday through the end of the year.

2 yrs ago

Drexler

Historical Sign-ificance

During our design research process for a new restaurant project we turned to the archives for inspiration. The Baltimore Museum of Industry archive contains some real signage knockouts. Check out some of our favorites:

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All photos are property of the Baltimore Museum of Industry. Visit the image database to view more.

2 yrs ago

Drexler

Summer/Fall Interns

In school, off for the summer, or  looking to get your foot in the door at a creative company? Well then you may be the right intern for Drexler.

We’ll keep it short. We need 1-2 capable interns who can work closely with our team in design, development, content, and project management positions. It’s a great opportunity to learn on the job and be around highly creative and passionate people who are working hard to push their work to new levels.

You’ll work on accounts of all sizes (including some pretty big names), will have access to our incredible beverage center (full-disclosure: it’s just a beer fridge), and will be forced offered treats from our various restaurant clients.

Sound interesting? If so, tell us why you’d be a great fit for our team, what you hope to learn, and what you bring to the table.

We’re pretty flexible, so these can be paid or for-credit internships. Email work samples and qualifications to hello@drxlr.com.

Look forward to meeting you.

2 yrs ago

Chris

Get M•powered

While we may not yet be experienced yogis, we’ve had a lot of fun working with Jason and Joel Herd to launch their new yoga brand and studio, M•Power Yoga. Opening summer 2014 in Baltimore’s Canton neighborhood, M•Power Yoga will offer heated Power Vinyasa Yoga classes for all skill and ability levels.

mpower1

From creating the brand story and identity to art directing photo shoots (shot by the incredibly talented TYP Photography), designing all of the brand elements, and launching a teaser landing page, we’re working closely with M•Power to develop the brand and bring it to life.

mpower2

So, if you fancy yourself a yoga aficionado (or are at least open to giving it a try), join us at M•Power Yoga this summer. Just don’t make fun of our downward facing dogs.

2 yrs ago

Drexler

Whiz

Whiz is a new Philly cheesesteak concept in L.A. from the guys behind local standout Beer Belly.

With an opening just around the corner, the owners of Whiz needed a great looking site, quickly. We delivered not only a fun and simple user experience, but a site that can be fully managed by their team.

Have a look.

Whiz Site - Beerbelly - LA

Whiz Site Motion

cheeseteak

whiz-phone

3 yrs ago

Drexler

Two Point Oh

November 1, after nearly 4 years with our previous site, we proudly launched the second major version of our online home.

When we created the original site, our goal was to make a minimal geometric portfolio that didn’t feel like every other minimal geometric portfolio out there. With a handful of clients and a bit of development knowledge, we hacked together a site that at the time felt unique and fun.

Drexler 1.0 received a good amount of attention from industry publications and blogs, and received mentions on a few “45 Agency Sites with Bright Color Schemes and Nice Grids”-esque posts. While we were happy to see it getting noticed (and copied), the limitations quickly became clear. But with a huge influx of client work, we never seemed to find the time to work on our own site. Our company was growing, but our site was only growing more outdated.

As these limitations and frustrations became more clear, they naturally grew into our major goals for our next site.

Those goals looked something like this:

  • Make it bigger, bolder, simpler
  • It should be easier to write and publish articles
  • We need the ability to add more text for projects
  • It has to be responsive in a smart way

Not surprisingly, these are the same principles that guide our client work.

After many failed kick-off attempts, we finally started work on the design for version 2. We thought (and debated) a lot about what a work portfolio should be. What it should feel like. What people should think of Drexler after visiting the site.

drx-concept_1

drx-concept_2

drx-concept_3

But, like any design project worth its salt, we unanimously agreed that the site should center around the content. We eventually landed on a design that was bigger and bolder, yet restrained, and allowed the content to shine.

As with 90% of our sites, the site is powered by WordPress. We like to think we’re pretty handy customizing WordPress and set out to make it as streamlined as possible. We baked in some custom features that make maintaining our portfolio much easier and reduce the friction of posting articles.

drx-backend

To keep things smooth and fast, we’re using Ajax to load in content and CSS to power the animations. But instead of just fading in and out the entire page, we’ve split the animation to load the main content and the sidebar independently. An early animation loading concept is shown below.

animation-test

We’ve also tried to make browsing an easy process with keyboard navigation, preloading select images, and having additional information show up contextually. Finally, we made the site fully responsive on the desktop, and, of course, optimized for mobile browsing.

We think this site represents who we are now and hopefully gives a preview of where we’re heading in the future.

Blood Brother is an award-winning documentary about American tourist Rocky Braat (cousin of our own Kailie Parrish). After meeting a special group of children fighting HIV, Rocky decided to stay in Tamil Nadu, India to devote his life to these children. Blood Brother is their story.

It’s a beautiful, sad, funny and inspiring film. We hope you’ll support Blood Brother in its Baltimore premiere December 12 at Landmark Harbor East Cinema.

But here’s the catch. In order for the showing to happen, 120 people need to buy tickets. So please, consider getting your tickets now and join us for what is sure to be a great evening. All filmmaker proceeds are donated to the children seen in the film and to HIV/AIDS initiatives.

Get your tickets now.

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